Win public tenders in Sweden

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Shipley Sweden is part of Shipley Associates, the world’s leading consultancy in capture management, bid management and proposal development. For more than 50 years, Shipley has helped organisations win complex business opportunities worldwide. Since 2011, our Swedish team has combined that proven methodology with local procurement expertise to help international suppliers navigate Swedish tenders and compete effectively.

The Swedish public sector procures goods and services worth more than €90 billion each year. This excludes the rapidly growing defence sector following Sweden’s accession to NATO. International suppliers are welcome, and some tenders allow proposals in English. Many, however, require Swedish, making a significant share of the market difficult to access without local language support.

Swedish public procurement follows EU legislation, and the European Single Procurement Document (ESPD) is widely used. The process is transparent, with proposals submitted through electronic procurement portals. Winning also requires an understanding of Swedish procurement culture, precise responses to requirements and effective use of the clarification (Q&A) stage. Even when a tender is published in English, proposals are normally evaluated in Swedish, and many contracting authorities prefer communication in Swedish throughout the process.

Shipley Sweden helps you navigate these expectations and develop a compelling proposal that makes the value of your solution clear to the contracting authority. That gives you a stronger chance to compete for opportunities you might otherwise miss.

Whether you need support throughout the entire bid process or assistance with selected activities, we can help you with:

Bid/No Bid decisions

Bid management and coordination

Win strategy development

Competitor analysis

Proposal writing

Independent proposal reviews

Translation and localisation

Submission support

Contact Shipley Sweden